Comparing Two Newspaper Articles - 971 Words

Comparing Two Newspaper Articles In the tabloid the article about Ritalin is much further back in the paper at page forty-one unlike in the broadsheet where the same article is on page nine, In my opinion this could be because in the eyes of the editor the story on health related issues is not in the interest of the reader. The tabloids title is short and is the exaggerated truth, Zombie drug boost. The word Zombie is very emotive because it reminds you of the living dead, it makes you scared of the thought of giving your child a drug that has such a severe side affects. Drug boost makes the reader think what increase of drugs? What has happened now? It is a very eye catching title†¦show more content†¦Although the sub heading is explanatory it is not a complex sentence, it does not contain many polysyllabic words. The broadsheets sub heading is much longer and more detailed, it is above the title because is it a short summary of the health related article and it is more informative of the argument raised. It contains many polysyllabic words (i.e. sanctioning, controversial, criticised and hyperactive.) because it is aimed at intellectual people and others interested in the issues pointed out. Both sub headings include the organisations that are to thank or blame for the drug increase. The sub headings subtlety makes the reader think why there has not been a solution to the problem before? Or why has there been such a problem getting the drug prescribed on the NHS? There is no photo on the tabloid article, in my opinion this because the article is small and not seen to be that important by the newspaper editor. The broadsheet has a large photo just by the side of the title in the centre of the page. The photo focus on Tony Bilbow and blurs the background to emphasis the importance of a parents point of view. Tony cares about his sons health and would never give his son a drug that was unsafe; this makes other parents feel the same because Tony Bilbow looks like an honest normal father. On the broadsheet there is also a second smaller photo of Joe Bilbow.Show MoreRelatedComparing Two Newspaper Articles2069 Words   |  9 Pages Comparing two newspaper articles, one from a tabloid and one from a broadsheet will convey the different techniques that tabloids and broadsheets use to present stories. Media in general, aim to inform and interest the audience which consist of many different types. Diverse emotions and ideas are created by the media; foremost tabloids. Tabloids are papers like ‘The Sun’, ‘The Mirror’, ‘The Daily Mail’, ‘The Express’ and ‘The Star’. In contrast to these are broadsheets like ‘The Times’, ‘The Guardian’Read MoreComparing Articles on the September 11th Attack in Two Newspapers1182 Words   |  5 Pagestabloid newspaper article. I hope to be able to find differences and similarities in both articles. The Sun, which is the tabloid paper, is more of a gossip paper than The Times, which is full of news and sophisticated vocabulary. The article I have chosen is about the service for the September 11th attack on the Twin Towers. I will concentrate on looking at the language used and the descriptive element of the scene. This is very important because both articles will aimRead MoreUrban vs. Rural Education1412 Words   |  6 Pagestheir urban counterparts. The paper would set out to provide hard facts exploring this contrast, and the reasons and trends behind it. As I started out researching for the paper, I realized that most importantly, data would need to be collected comparing the educational opportunities and achievement of the rural youth and those of urban youth. For instance, high school grades and SAT scores could be compared, as well as college applications and attendance. Beyond this, the actual school systemsRead MoreUnit 1 English exam revision1239 Words   |  5 Pagestexts: This unit assesses your reading skills. You will be given two non-fiction texts to read in the exam and you will be required to answer several structured questions. The non-fiction texts may include: ï‚ ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Fact sheets ï‚ ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Leaflets ï‚ ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Formal and informal letters ï‚ ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Extracts from biographies ï‚ ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Extracts from diaries ï‚ ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Advertisements ï‚ ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Formal reports ï‚ ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Articles ï‚ ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Websites Visual Materials will always be included in theRead MoreCompare and Contrast 2 Great Newspapers - New York Times and Wall Street Journal828 Words   |  4 Pagescase January 30th, 2014, the distinction can still be made, and by this it can be said that if the titles of the newspapers were removed it would not be hard to distinguish one from the other. By placing the front page of the New York Times (NYT) and of the Wall Street Journal (WSJ) side by side, the reader can piece together few similarities and a greater amount of contrast between the two. These are especially true when looking at the stories that were covered, the amount of space some stories tookRead MoreA Comparison of Two Newspaper Articles780 Words   |  4 PagesA Comparison of Two Newspaper Articles In this coursework B I would be comparing two news articles from two different sources. This coursework will be divided into three parts. The background and context, the view of both articles i.e. use of languages, headlines, quotes used e.t.c the last part will be my opinion and the conclusion. The main idea is to compare two news articles about a prison called Guantanomo bay in Cubaand how the prisoners are being treated,Read MoreComparing the Ways in Which a Tabloid Newspaper and a Broadsheet Newspaper Treat the Same News Story976 Words   |  4 PagesComparing the Ways in Which a Tabloid Newspaper and a Broadsheet Newspaper Treat the Same News Story The death of John Thaw was announced in national newspapers on the Friday 22nd of February 2002. In my essay I am going to compare the story of John Thaws death from two newspapers. These newspapers are the Mirror, which is a tabloid and the Times which is a broadsheet. Tabloid newspapers include the Sun, Star, and Mirror. Broadsheet newspapers include the Gaurdian, TimesRead MoreComparing Ways in Which Celebrities are Presented in Two Tabloid Newspapers1094 Words   |  5 PagesComparing Ways in Which Celebrities are Presented in Two Tabloid Newspapers I will be focusing on the representation of celebrities in two newspapers, the Daily Mail and the Daily Star. I chose these newspapers as one is a redtop and one a blacktop. The Daily Mail is a blacktop, these are generally aimed at the higher classes as they contain more challenging language, and are for perhaps more intellectual people. From this newspaper I chose  £2m bland bombshell (3rdRead MoreEffectiveness of Prisons and Jails to Rehabilitate1054 Words   |  5 Pagesjails might just do the opposite, instead of producing actual changes they have contributed to criminal behavior. Even some popular literature have raised some questions about the effects of imprisonment and gone as far as to denounced them and comparing them to schools for crime. Ramsey Clerk for example writes â€Å"jail and prisons in the United States today are more often than not manufacturers of crime. Of those who come to jail Undecided, capable either of criminal conduct or of lives free of crimeRead MoreCritical Analysis - Cognitive Dissonance, Media Illiteracy and Public Opinion on News Media’1546 Words   |  7 Pagespp. 212-218. Topic – The article ‘Cognitive Dissonance, Media Illiteracy and Public Opinion on News Media’ is examining and discussing public opinion, media illiteracy and cognitive dissonance. The author takes you through a break down on public opinion of newspapers and television news and shows why a lot of the quantitative research taken over the past several decades is in fact invalid. The main purpose of this article is to compare and contrast newspaper and television news, and investigate

Comparison of Theories on Personality Essay examples

Comparison of Theories on Personality Abstract This paper is a comparison of three different viewpoints on the subject of personality. Carl Jung, B.F. Skinner, and Carl Rogers all had very different outlooks on what defined someone’s personality. As an added feature I have included myself as a theorist because my views are also different from the previous mentioned theorists. This paper will also look briefly into the background of each theorist because their views on life began in their childhood. Amazingly you will notice the all had similar backgrounds, but came up with completely different ways of looking at life. Comparison of Theories 3 Understanding Personality Personality is the unique, relatively†¦show more content†¦His father was moody and very irritable and wasn’t a strong figure in the household Comparisons in Theories 4 and one of nine clergymen in the family. Jung had one sister that was born when he was nine years old, which probably added to his loneliness. Jung spent most of his childhood alone in the attic. He felt cut off from the real world and escaped to his own reality of dreams and fantasies. His loneliness throughout his life showed greatly in his work on the inner self on the individual rather than experiences with other people. Carl Rogers Rogers was the fourth of six children in his family. His parents were very strict, religious, and domineering. He and his siblings were not allowed to â€Å"dance, play cards, attend movies, smoke, drink, or show any sexual interest† (Schultz Schultz, 1998, p. 310). There was a lot of competitiveness between them because Rogers felt that his parents showed favoritism towards his older brother. â€Å"Rogers described himself as shy, solitary, dreamy, and often lost in fantasy† (Schultz Schultz, 1998, p. 310). This loneliness like Jung reflected in his work. That feeling led him to depend on his own experiences and not those of others. B.F. Skinner Skinner was the older of two sons. His parents were very strict and hardworking. â€Å"I was taught to fear God, the police, and what people would think† (Schultz Schultz, 1998, p. 362). His grandmother reinforced the fear of Hell byShow MoreRelatedTed Bundy: a Personality Comparison with the Theories Od Rollo May and Albert Bandura2868 Words   |  12 PagesTed Bundy 2 Ted Bundy: A Personality Comparison With The Theories Of Rollo May and Albert Bandura The objective of this case study is to examine the personality of one of the most notorious serial killers in modern history, Ted Bundy. Ted Bundy was alleged to have humiliated, tortured and murdered at least 50 women. Possibility more, but the true number will never be known. Because Ted Bundy kept the true number of his victims to himself and refused to inform authorities of the exactRead MoreThe Individual Differences Approach to Personality: Personality is a term that has largely been1100 Words   |  5 PagesIndividual Differences Approach to Personality: Personality is a term that has largely been considered an unproblematic concept and primarily refers to the varying kinds of characteristics of individuals. Despite this assumption, psychologists have constantly used the word in different ways. The varying views in the use of this concept or term are fueled by the fact that psychology usually makes generalizations regarding individuals. Generally, personality seeks to examine the many differencesRead MorePsychodynamic And Humanistic Theories Of Psychology1634 Words   |  7 PagesPsychodynamic and Humanistic Personality Theories The study of the human mind is an interesting topic to discuss about, we have many theorists that have come up with many different ideas or theories, in how to evaluate the mind of humans, two main ways to study the mind in psychology are psychodynamic approach and humanistic approach. Even though these theories are to evaluate human minds they have different views in how the mind works. In psychodynamic approach, the way the mind is viewed is thatRead MoreSigmund Freud s Influence On Personality Theory862 Words   |  4 Pagesof Sigmund Freud have exerted an enormous impact on personality theory. However, theories and ideas subsequent to Freud have questioned the scientific basis of his ideas. Select one or two alternative theories of human personality and compare and contrast with that of Freud. Intro: Everybody has a unique personality that influences who we are, how we act, what careers we will pursue, as well as our success in close relationships. Our personality is inescapable and essentially shapes us as individualsRead MoreWhat Drives Adult Personality Development?1542 Words   |  7 PagesReitz and Zimmerman’s article (2014) What Drives Adult Personality Development? A Comparison of Theoretical Perspectives and Empirical Evidence In terms of adult personality development, the most prominent perspectives utilize genetic and environmental factors into their models. Some examples of these theories consist of the five factor theory of personality and neo-social analytic theory (Specht et al., 2014). McCray and Costa’s five factor theory focuses on biological maturation and not life experiencesRead MoreTrait Theory and Brand Personality Framework1679 Words   |  7 Pagesabout Trait Theory and Brand Personality Framework in personality. Details of the two theories will be explained first, along with some real examples of how firms make use of personality traits to strengthen their brands. The shortcomings of the two existing theories will then be analyzed, and some measures developed by recent researchers will be introduced in order to overcome the weaknesses. I chose this topic because I am interested in psychology and personality traits. Many personality tests usuallyRead MoreTheories of Crime Comparison1157 Words   |  5 PagesTheories on Crime Comparison Angelika L. Arnold AJS/542 May 20, 2013 Marcela Morales Theories on Crime Comparison For several years, theorists have come to the conclusion that people commit crimes for several differentRead Moretheories on crime comparison1138 Words   |  5 Pages Theories on Crime Comparison AJS 542 October 14, 2013 Professor Packer Theories on Crime Comparison Every individual is different from the next. The same goes for crime. Society recognizes the multiple types of crimes that exist in society because of this, theorists identify different levels why these crimes exist. This paper will provide information on sociological theory including the relationship between personality and criminal behavior according to sociological theory. AlsoRead MoreThe Breakfast Club : A Perfect Source For The Study Of Communication Theory1657 Words   |  7 PagesBreakfast Club† is a perfect source for the study of communication theory. It possesses the potential for numerous conversations regarding theories that even the most basic scholar of communication could discuss. For example, there are countless displays of symbolic convergence, symbolic interactionism, relational dialectics, cathartic scenes, identification, and social comparison. When viewing this movie it is hard to ignore these theories being put into practice. They constitute the framework of theRead MoreComparing Eysenck s Theory Of Personality And Costa And Mcrae s Five Factor Model1511 Words   |  7 Pages(1959) defines personality traits as being ‘any distinguishable, relatively enduring w ay in which one individual varies from another’. Subsequently, trait theory can be identified as an approach to the study of human personality. The aim of psychologists, specifically trait theorists, is to explain similarities and differences between individuals based on traits. Although numerous psychologists differ on the amount of traits that are significant, each theorist categorizes personality traits along several

Deception Point Page 52 Free Essays

Only fifteen feet away, Gabrielle Ashe stood in the shadows, rigid. From the den came the harmonious clink of crystal snifters and the crackle of the fire. 58 In a panic, the young NASA technician dashed through the habisphere. We will write a custom essay sample on Deception Point Page 52 or any similar topic only for you Order Now Something terrible has happened! He found Administrator Ekstrom alone near the press area. â€Å"Sir,† the technician gasped, running up. â€Å"There’s been an accident!† Ekstrom turned, looking distant, as if his thoughts were already deeply troubled with other matters. â€Å"What did you say? An accident? Where?† â€Å"In the extraction pit. A body just floated up. Dr. Wailee Ming.† Ekstrom’s face was blank. â€Å"Dr. Ming? But†¦ â€Å" â€Å"We pulled him out, but it was too late. He’s dead.† â€Å"For Christ’s sake. How long has he been in there?† â€Å"We think about an hour. It looks like he fell in, sank to the bottom, but when his body bloated, he floated up again.† Ekstrom’s reddish skin turned crimson. â€Å"Goddamn it! Who else knows about this?† â€Å"Nobody, sir. Only two of us. We fished him out, but we thought we better tell you before-â€Å" â€Å"You did the right thing.† Ekstrom exhaled a weighty sigh. â€Å"Stow Dr. Ming’s body immediately. Say nothing.† The technician felt perplexed. â€Å"But, sir, I-â€Å" Ekstrom put a large hand on the man’s shoulder. â€Å"Listen to me carefully. This is a tragic accident, one I deeply regret. Of course I will deal with it appropriately when the time comes. Now, however, is not the time.† â€Å"You want me to hide his body?† Ekstrom’s cold Nordic eyes bore down. â€Å"Think about it. We could tell everyone, but what would that accomplish? We’re about an hour off from this press conference. Announcing that we’ve had a fatal accident would overshadow the discovery and have a devastating effect on morale. Dr. Ming made a careless mistake; I have no intention of making NASA pay for it. These civilian scientists have taken enough of the spotlight without my letting one of their slipshod errors cast a shadow over our public moment of glory. Dr. Ming’s accident remains a secret until after the press conference. Do you understand?† The man nodded, pale. â€Å"I’ll stow his body.† 59 Michael Tolland had been at sea enough times to know the ocean took victims without remorse or hesitation. As he lay in exhaustion on the expansive sheet of ice, he could just make out the ghostly outline of the towering Milne Ice Shelf receding in the distance. He knew the powerful Arctic current flowing off the Elizabethan Islands spiraled in an enormous loop around the polar ice cap and would eventually skirt land in northern Russia. Not that it mattered. That would be months from now. We’ve got maybe thirty minutes†¦ forty-five at the most. Without the protective insulation of their gel-filled suits, Tolland knew they would be dead already. Thankfully, the Mark IXs had kept them dry-the most critical aspect of surviving cold weather. The thermal gel around their bodies had not only cushioned their fall, but it was now helping their bodies retain what little heat they had left. Soon hypothermia would set in. It would start with a vague numbness in limbs as the blood retreated to the body’s core to protect the critical internal organs. Delirious hallucinations would come next, as the pulse and respiration slowed, cheating the brain of oxygen. Then, the body would make a final effort to conserve its remaining heat by shutting down all operations except the heart and respiration. Unconsciousness would follow. In the end, heart and respiration centers in the brain would stop functioning altogether. Tolland turned his gaze toward Rachel, wishing he could do something to save her. The numbness spreading through Rachel Sexton’s body was less painful than she would have imagined. Almost a welcome anesthetic. Nature’s morphine. She had lost her goggles in the collapse, and she could barely open her eyes against the cold. She could see Tolland and Corky on the ice nearby. Tolland was looking at her, eyes filled with regret. Corky was moving but obviously in pain. His right cheekbone was smashed and bloody. Rachel’s body trembled wildly as her mind searched for answers. Who? Why? Her thoughts were muddled by a growing heaviness inside her. Nothing was making sense. She felt like her body was slowly shutting down, lulled by an invisible force pulling her to sleep. She fought it. A fiery anger ignited within her now, and she tried to fan the flames. They tried to kill us! She peered out at the threatening sea and sensed their attackers had succeeded. We’re already dead. Even now, knowing she would probably not live to learn the whole truth about the deadly game being played out on the Milne Ice Shelf, Rachel suspected she already knew who to blame. Administrator Ekstrom had the most to gain. He was the one who sent them out on the ice. He had ties to the Pentagon and Special Ops. But what did Ekstrom have to gain by inserting the meteorite beneath the ice? What did anyone have to gain? Rachel flashed on Zach Herney, wondering if the President was a coconspirator or an unknowing pawn? Herney knows nothing. He’s innocent. The President obviously had been duped by NASA. Now Herney was only about an hour away from making NASA’s announcement. And he would do so armed with a video documentary containing endorsements from four civilian scientists. Four dead civilian scientists. Rachel could do nothing to stop the press conference now, but she vowed that whoever was responsible for this attack would not get away with it. Summoning her strength, Rachel tried to sit up. Her limbs felt like granite, all her joints screaming in pain as she bent her legs and arms. Slowly, she pulled herself to her knees, steadying herself on the flat ice. Her head spun. All around her the ocean churned. Tolland lay nearby, gazing up at her with inquisitive eyes. Rachel sensed he probably thought she was kneeling in prayer. She was not, of course, although prayer probably had as good a chance of saving them as what she was about to attempt. Rachel’s right hand fumbled across her waist and found the ice ax still bungeed to her belt. Her stiff fingers gripped the handle. She inverted the ax, positioning it like an upside down T. Then, with all her energy, she drove the butt downward into the ice. Thud. Again. Thud. The blood felt like cold molasses in her veins. Thud. Tolland looked on in obvious confusion. Rachel drove the ax down again. Thud. Tolland tried to lift himself onto his elbow. â€Å"Ra†¦ chel?† She did not answer. She needed all her energy. Thud. Thud. â€Å"I don’t think†¦,† Tolland said, â€Å"this far north†¦ that the SAA†¦ could hear†¦ â€Å" Rachel turned, surprised. She had forgotten Tolland was an oceanographer and might have some idea what she was up to. Right idea†¦ but I’m not calling the SAA. She kept pounding. The SAA stood for a Suboceanic Acoustic Array, a relic of the Cold War now used by oceanographers worldwide to listen for whales. Because underwater sounds carried for hundreds of miles, the SAA network of fifty-nine underwater microphones around the world could listen to a surprisingly large percentage of the planet’s oceans. Unfortunately, this remote section of the Arctic was not part of that percentage, but Rachel knew there were others out there listening to the ocean floor-others that few on earth knew existed. She kept pounding. Her message was simple and clear. THUD. THUD. THUD. THUD†¦ THUD†¦ THUD†¦ THUD. THUD. THUD. Rachel had no delusions that her actions would save their lives; she could already feel a frosty tightness gripping her body. She doubted she had a half hour of life left in her. Rescue was beyond the realm of possibility now. But this was not about rescue. How to cite Deception Point Page 52, Essay examples

Marketing Research in Cole’s Supermarket Product †Free Samples

Question: Discuss about the Marketing Research in Coles Supermarket Product. Answer: Coles Finest Coffee Capsules Nespresso Marketing Plan The brand of Coles Finest present its product Coffee Capsules. Australian people are very fond of coffee. So Coles introduce its new brand product which is a coffee capsules. Coles is the supermarket and store in Australia. To the nations economy company is contributing expressively. As per the research the company has picked up shares of the supermarket more than 30 percent in Australia. The companys product are basically related to grocery, daily use products, meat, deli, bake house, chocolates, milk products, fat burn products, liquor, baby food etc. Cole has the low price and good quality strategy which attracts more customers and they force to buy their needy things from the cols store. This supermarket also provide the fresh and healthy products to the customers. Present report ofmarketing research of Coles shows that this company are focusing more on the liquor, food and fuel consumers. The promotion strategy of this company are also good they are promoting their products via social sites, newspaper, internet, and television. They select the crowded area of the city so that they can easily promote their products and people can easily about the products of Coles. For the establishment in supermarket of city the company made some strategies. Which we will discuss further here. Marketing strategy of Nescafe espresso coffee. This is a drink product of Coles with a different variety of epicurean foods. This food product promoted as good quality product but bit expensive and also known as branded products (Gans and King, 2004). Coles also providing diversity in its products so customers can easily buy their different category products as such food, grocery, liquor, clothing at same place so that they dont need to go buy this things to different- different stores. Market targeting and positioning of Coffee Capsules Nespresso: Being an excellent brand of Coles in the food, the promoting Strategy of Coles concentrates on the higher section of its individual customers. The biggest question was in front of while establishing market in the city that which is the target market for this exclusive food brand? Coles has very less competitors in the Australia market, and this was a very good opportunity for Coles to penetrate easily in Australia market and establish their product in this market. According to planned strategy they targeted the voluptuousness segment of market to identify that which would be most suitable and preferable target audience for it (Gans King., 2004). The only challenge in front of Coles in Australia market was Woolworth. There are increasing demand in market of Australia people are very fond of good quality of food there. So to give competition to Woolworth brand they follow their own Strategy that customers is first priority for them and according to the demand and feedback of customers they made some changes in the Coles brand Super finest , and after the survey they found the places where the accessibility of people are more and they started a policy of selling the product to their own supermarket Approaching of marketing mix strategy by Coles The mix marketing strategy of Coles in super market chain is the create trust and make some good, trust worthy customers. Marketing mix strategy of the Coles brand follows the 4ps rule. Which is: Product of Coles Brand Pricing strategy of Coffee Capsules Nespresso Promotional strategy Coffee Capsules Nespresso Place or Location Product of Coles or Branding of Coles: Coles supermarket offer many variety of products as such baby food, liquor, grocery etc. Coles has also its private branding label products as such Coles Smart Buy, Coles Finest, Coles Green Choice, Coles Organic, Coles Simply Less, Coles Simply Gluten Free, and Mix Clothing. Every product of Coles has unique quality which is famous in all supermarkets in city. Pricing strategy of Coffee Capsules Nespresso: These coffee beans are in form of capsules which are easy to intake. As discusses about the strategies of Coles they made some changes in pricing, schemes, and offers so that middle class people will not hesitate to buy this. After the survey we found that this Coles product was in demand .After that Coles becomes a largest Selling supermarket brand in Australia this effect was because of its pricing strategy (Kumar, (2008). In production process of Coles they used innovative technologies. Promotional Strategy of Coffee Capsules Nespresso: the promotion strategy as such magazines, newspaper, televisions, by use of mouth, social sites, and internet. In this they were able to know that what product are in more demand by the customers. They also provide some kind schemes and offers on the specials occasions to attract their customers more Place or Location: As per the initial strategy of Coles they were focusing only on luxury segments which can only affordable by the rich class people. After this they made some changes in their strategy they started expanding their business in different places of city so that people can buy easily Coles product to nearby Coles supermarket. And the result of this strategy was very effective. Marketing Objectives of Coles Finest Product Coffee Capsules Nespresso: Analysis some of the objective for Cole super market is increasing the revenue, building the customer trust, increasing the customer base, and the competitive advantage. Increasing revenue: The core of Coles business objective is increasing sales. In the first year of establishment its sales to more than $150,000. And then management said that it will increase by 50% in second year and 40% in third year. After its operation in second year company would have increase their super market or stores in varies places of city for good selling. This company faces tough competition in some its brands from mass merchandise and restaurants. Coles strategy has more focused on those customers who are more interested in one step shopping. Increasing the base of customers and traffic: To attain customer base most of organizations work very hard. The marketing research of Coles supermarket tells that the total revenue of Coles supermarket is $33.00 billion in 2016 and the managing director is John Durkan. The strategic location of company is situated in high crowded area of city or town. The main target of these strategy is to focus cultural habits of the people. Also they concentrate on the variety of the product as well quality. Researching about costumers to know the potential of the customers. It was also the researching strategy of Coles Brand. What the customer want from brand and what kind of changes they want in the Coles brand? And what kind of offers the competitors are offering to their customers? Know the feedbacks of customers regarding the product price, quality, and quantity. So the organization can improve or change some element in their brand products according to the customer demand. For the good marketing strategy always customer should be the first priority for every organization. The role of the market research planning: In an organization mission, objectives and goals are the one of the main contribution. This marketing plan and strategies will help to organization to achieve the targets and revenue. This marketing plan and strategies will also assist Coles chain of supermarket to achieve their objectives, more investment in the organization, and expansion of stores or supermarkets in the city. In addition, the marketing plan of company make the special relations with their each customers and workers. And company also reward the workers for their work time to time, in this way workers will be more responsible, sincere towards their work. It was found that on the development of Coles super market the external environment is the main factor (Kumar, 2008). As discussed that Coles supermarket is an Australian supermarket. This Brand is founded by George Coles in 1914 in Collingwood, Melbourne city. It has over 100,000 employees. There are many brands of Coles including clothing, food, liquor, toys, baby products etc. We discussed here about the Marketing Research on Coles Finest Nespresso Coffee Capsules. These the private label brand product of Coles super market. The strategy was using by the Coles was very effective and also help to established a good position the Australia market. The principles of Coles using or accepting the new technologies were very helpful to marinating the store and the data as well. In this order Coles keep a good affection one to each other whether it is individuals, business owners, husband and wife, volunteers this will help to make some good relations. This concept of Coles makes its the most selling product supermarket in Australia. References: Gans, J. S., King, S. P. (2004). Supermarkets and shopper dockets: The Australian experience. Australian Economic Review, 37(3), 311-316. Kumar, S. (2008). A study of the supermarket industry and its growing logistics capabilities. International Journal of Retail Distribution Management, 36(3), 192-211.