Comparing Two Newspaper Articles - 971 Words

Comparing Two Newspaper Articles In the tabloid the article about Ritalin is much further back in the paper at page forty-one unlike in the broadsheet where the same article is on page nine, In my opinion this could be because in the eyes of the editor the story on health related issues is not in the interest of the reader. The tabloids title is short and is the exaggerated truth, Zombie drug boost. The word Zombie is very emotive because it reminds you of the living dead, it makes you scared of the thought of giving your child a drug that has such a severe side affects. Drug boost makes the reader think what increase of drugs? What has happened now? It is a very eye catching title†¦show more content†¦Although the sub heading is explanatory it is not a complex sentence, it does not contain many polysyllabic words. The broadsheets sub heading is much longer and more detailed, it is above the title because is it a short summary of the health related article and it is more informative of the argument raised. It contains many polysyllabic words (i.e. sanctioning, controversial, criticised and hyperactive.) because it is aimed at intellectual people and others interested in the issues pointed out. Both sub headings include the organisations that are to thank or blame for the drug increase. The sub headings subtlety makes the reader think why there has not been a solution to the problem before? Or why has there been such a problem getting the drug prescribed on the NHS? There is no photo on the tabloid article, in my opinion this because the article is small and not seen to be that important by the newspaper editor. The broadsheet has a large photo just by the side of the title in the centre of the page. The photo focus on Tony Bilbow and blurs the background to emphasis the importance of a parents point of view. Tony cares about his sons health and would never give his son a drug that was unsafe; this makes other parents feel the same because Tony Bilbow looks like an honest normal father. On the broadsheet there is also a second smaller photo of Joe Bilbow.Show MoreRelatedComparing Two Newspaper Articles2069 Words   |  9 Pages Comparing two newspaper articles, one from a tabloid and one from a broadsheet will convey the different techniques that tabloids and broadsheets use to present stories. Media in general, aim to inform and interest the audience which consist of many different types. Diverse emotions and ideas are created by the media; foremost tabloids. Tabloids are papers like ‘The Sun’, ‘The Mirror’, ‘The Daily Mail’, ‘The Express’ and ‘The Star’. In contrast to these are broadsheets like ‘The Times’, ‘The Guardian’Read MoreComparing Articles on the September 11th Attack in Two Newspapers1182 Words   |  5 Pagestabloid newspaper article. I hope to be able to find differences and similarities in both articles. The Sun, which is the tabloid paper, is more of a gossip paper than The Times, which is full of news and sophisticated vocabulary. The article I have chosen is about the service for the September 11th attack on the Twin Towers. I will concentrate on looking at the language used and the descriptive element of the scene. This is very important because both articles will aimRead MoreUrban vs. Rural Education1412 Words   |  6 Pagestheir urban counterparts. The paper would set out to provide hard facts exploring this contrast, and the reasons and trends behind it. As I started out researching for the paper, I realized that most importantly, data would need to be collected comparing the educational opportunities and achievement of the rural youth and those of urban youth. For instance, high school grades and SAT scores could be compared, as well as college applications and attendance. Beyond this, the actual school systemsRead MoreUnit 1 English exam revision1239 Words   |  5 Pagestexts: This unit assesses your reading skills. You will be given two non-fiction texts to read in the exam and you will be required to answer several structured questions. The non-fiction texts may include: ï‚ ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Fact sheets ï‚ ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Leaflets ï‚ ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Formal and informal letters ï‚ ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Extracts from biographies ï‚ ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Extracts from diaries ï‚ ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Advertisements ï‚ ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Formal reports ï‚ ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Articles ï‚ ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Websites Visual Materials will always be included in theRead MoreCompare and Contrast 2 Great Newspapers - New York Times and Wall Street Journal828 Words   |  4 Pagescase January 30th, 2014, the distinction can still be made, and by this it can be said that if the titles of the newspapers were removed it would not be hard to distinguish one from the other. By placing the front page of the New York Times (NYT) and of the Wall Street Journal (WSJ) side by side, the reader can piece together few similarities and a greater amount of contrast between the two. These are especially true when looking at the stories that were covered, the amount of space some stories tookRead MoreA Comparison of Two Newspaper Articles780 Words   |  4 PagesA Comparison of Two Newspaper Articles In this coursework B I would be comparing two news articles from two different sources. This coursework will be divided into three parts. The background and context, the view of both articles i.e. use of languages, headlines, quotes used e.t.c the last part will be my opinion and the conclusion. The main idea is to compare two news articles about a prison called Guantanomo bay in Cubaand how the prisoners are being treated,Read MoreComparing the Ways in Which a Tabloid Newspaper and a Broadsheet Newspaper Treat the Same News Story976 Words   |  4 PagesComparing the Ways in Which a Tabloid Newspaper and a Broadsheet Newspaper Treat the Same News Story The death of John Thaw was announced in national newspapers on the Friday 22nd of February 2002. In my essay I am going to compare the story of John Thaws death from two newspapers. These newspapers are the Mirror, which is a tabloid and the Times which is a broadsheet. Tabloid newspapers include the Sun, Star, and Mirror. Broadsheet newspapers include the Gaurdian, TimesRead MoreComparing Ways in Which Celebrities are Presented in Two Tabloid Newspapers1094 Words   |  5 PagesComparing Ways in Which Celebrities are Presented in Two Tabloid Newspapers I will be focusing on the representation of celebrities in two newspapers, the Daily Mail and the Daily Star. I chose these newspapers as one is a redtop and one a blacktop. The Daily Mail is a blacktop, these are generally aimed at the higher classes as they contain more challenging language, and are for perhaps more intellectual people. From this newspaper I chose  £2m bland bombshell (3rdRead MoreEffectiveness of Prisons and Jails to Rehabilitate1054 Words   |  5 Pagesjails might just do the opposite, instead of producing actual changes they have contributed to criminal behavior. Even some popular literature have raised some questions about the effects of imprisonment and gone as far as to denounced them and comparing them to schools for crime. Ramsey Clerk for example writes â€Å"jail and prisons in the United States today are more often than not manufacturers of crime. Of those who come to jail Undecided, capable either of criminal conduct or of lives free of crimeRead MoreCritical Analysis - Cognitive Dissonance, Media Illiteracy and Public Opinion on News Media’1546 Words   |  7 Pagespp. 212-218. Topic – The article ‘Cognitive Dissonance, Media Illiteracy and Public Opinion on News Media’ is examining and discussing public opinion, media illiteracy and cognitive dissonance. The author takes you through a break down on public opinion of newspapers and television news and shows why a lot of the quantitative research taken over the past several decades is in fact invalid. The main purpose of this article is to compare and contrast newspaper and television news, and investigate

Comparison of Theories on Personality Essay examples

Comparison of Theories on Personality Abstract This paper is a comparison of three different viewpoints on the subject of personality. Carl Jung, B.F. Skinner, and Carl Rogers all had very different outlooks on what defined someone’s personality. As an added feature I have included myself as a theorist because my views are also different from the previous mentioned theorists. This paper will also look briefly into the background of each theorist because their views on life began in their childhood. Amazingly you will notice the all had similar backgrounds, but came up with completely different ways of looking at life. Comparison of Theories 3 Understanding Personality Personality is the unique, relatively†¦show more content†¦His father was moody and very irritable and wasn’t a strong figure in the household Comparisons in Theories 4 and one of nine clergymen in the family. Jung had one sister that was born when he was nine years old, which probably added to his loneliness. Jung spent most of his childhood alone in the attic. He felt cut off from the real world and escaped to his own reality of dreams and fantasies. His loneliness throughout his life showed greatly in his work on the inner self on the individual rather than experiences with other people. Carl Rogers Rogers was the fourth of six children in his family. His parents were very strict, religious, and domineering. He and his siblings were not allowed to â€Å"dance, play cards, attend movies, smoke, drink, or show any sexual interest† (Schultz Schultz, 1998, p. 310). There was a lot of competitiveness between them because Rogers felt that his parents showed favoritism towards his older brother. â€Å"Rogers described himself as shy, solitary, dreamy, and often lost in fantasy† (Schultz Schultz, 1998, p. 310). This loneliness like Jung reflected in his work. That feeling led him to depend on his own experiences and not those of others. B.F. Skinner Skinner was the older of two sons. His parents were very strict and hardworking. â€Å"I was taught to fear God, the police, and what people would think† (Schultz Schultz, 1998, p. 362). His grandmother reinforced the fear of Hell byShow MoreRelatedTed Bundy: a Personality Comparison with the Theories Od Rollo May and Albert Bandura2868 Words   |  12 PagesTed Bundy 2 Ted Bundy: A Personality Comparison With The Theories Of Rollo May and Albert Bandura The objective of this case study is to examine the personality of one of the most notorious serial killers in modern history, Ted Bundy. Ted Bundy was alleged to have humiliated, tortured and murdered at least 50 women. Possibility more, but the true number will never be known. Because Ted Bundy kept the true number of his victims to himself and refused to inform authorities of the exactRead MoreThe Individual Differences Approach to Personality: Personality is a term that has largely been1100 Words   |  5 PagesIndividual Differences Approach to Personality: Personality is a term that has largely been considered an unproblematic concept and primarily refers to the varying kinds of characteristics of individuals. Despite this assumption, psychologists have constantly used the word in different ways. The varying views in the use of this concept or term are fueled by the fact that psychology usually makes generalizations regarding individuals. Generally, personality seeks to examine the many differencesRead MorePsychodynamic And Humanistic Theories Of Psychology1634 Words   |  7 PagesPsychodynamic and Humanistic Personality Theories The study of the human mind is an interesting topic to discuss about, we have many theorists that have come up with many different ideas or theories, in how to evaluate the mind of humans, two main ways to study the mind in psychology are psychodynamic approach and humanistic approach. Even though these theories are to evaluate human minds they have different views in how the mind works. In psychodynamic approach, the way the mind is viewed is thatRead MoreSigmund Freud s Influence On Personality Theory862 Words   |  4 Pagesof Sigmund Freud have exerted an enormous impact on personality theory. However, theories and ideas subsequent to Freud have questioned the scientific basis of his ideas. Select one or two alternative theories of human personality and compare and contrast with that of Freud. Intro: Everybody has a unique personality that influences who we are, how we act, what careers we will pursue, as well as our success in close relationships. Our personality is inescapable and essentially shapes us as individualsRead MoreWhat Drives Adult Personality Development?1542 Words   |  7 PagesReitz and Zimmerman’s article (2014) What Drives Adult Personality Development? A Comparison of Theoretical Perspectives and Empirical Evidence In terms of adult personality development, the most prominent perspectives utilize genetic and environmental factors into their models. Some examples of these theories consist of the five factor theory of personality and neo-social analytic theory (Specht et al., 2014). McCray and Costa’s five factor theory focuses on biological maturation and not life experiencesRead MoreTrait Theory and Brand Personality Framework1679 Words   |  7 Pagesabout Trait Theory and Brand Personality Framework in personality. Details of the two theories will be explained first, along with some real examples of how firms make use of personality traits to strengthen their brands. The shortcomings of the two existing theories will then be analyzed, and some measures developed by recent researchers will be introduced in order to overcome the weaknesses. I chose this topic because I am interested in psychology and personality traits. Many personality tests usuallyRead MoreTheories of Crime Comparison1157 Words   |  5 PagesTheories on Crime Comparison Angelika L. Arnold AJS/542 May 20, 2013 Marcela Morales Theories on Crime Comparison For several years, theorists have come to the conclusion that people commit crimes for several differentRead Moretheories on crime comparison1138 Words   |  5 Pages Theories on Crime Comparison AJS 542 October 14, 2013 Professor Packer Theories on Crime Comparison Every individual is different from the next. The same goes for crime. Society recognizes the multiple types of crimes that exist in society because of this, theorists identify different levels why these crimes exist. This paper will provide information on sociological theory including the relationship between personality and criminal behavior according to sociological theory. AlsoRead MoreThe Breakfast Club : A Perfect Source For The Study Of Communication Theory1657 Words   |  7 PagesBreakfast Club† is a perfect source for the study of communication theory. It possesses the potential for numerous conversations regarding theories that even the most basic scholar of communication could discuss. For example, there are countless displays of symbolic convergence, symbolic interactionism, relational dialectics, cathartic scenes, identification, and social comparison. When viewing this movie it is hard to ignore these theories being put into practice. They constitute the framework of theRead MoreComparing Eysenck s Theory Of Personality And Costa And Mcrae s Five Factor Model1511 Words   |  7 Pages(1959) defines personality traits as being ‘any distinguishable, relatively enduring w ay in which one individual varies from another’. Subsequently, trait theory can be identified as an approach to the study of human personality. The aim of psychologists, specifically trait theorists, is to explain similarities and differences between individuals based on traits. Although numerous psychologists differ on the amount of traits that are significant, each theorist categorizes personality traits along several

Deception Point Page 52 Free Essays

Only fifteen feet away, Gabrielle Ashe stood in the shadows, rigid. From the den came the harmonious clink of crystal snifters and the crackle of the fire. 58 In a panic, the young NASA technician dashed through the habisphere. We will write a custom essay sample on Deception Point Page 52 or any similar topic only for you Order Now Something terrible has happened! He found Administrator Ekstrom alone near the press area. â€Å"Sir,† the technician gasped, running up. â€Å"There’s been an accident!† Ekstrom turned, looking distant, as if his thoughts were already deeply troubled with other matters. â€Å"What did you say? An accident? Where?† â€Å"In the extraction pit. A body just floated up. Dr. Wailee Ming.† Ekstrom’s face was blank. â€Å"Dr. Ming? But†¦ â€Å" â€Å"We pulled him out, but it was too late. He’s dead.† â€Å"For Christ’s sake. How long has he been in there?† â€Å"We think about an hour. It looks like he fell in, sank to the bottom, but when his body bloated, he floated up again.† Ekstrom’s reddish skin turned crimson. â€Å"Goddamn it! Who else knows about this?† â€Å"Nobody, sir. Only two of us. We fished him out, but we thought we better tell you before-â€Å" â€Å"You did the right thing.† Ekstrom exhaled a weighty sigh. â€Å"Stow Dr. Ming’s body immediately. Say nothing.† The technician felt perplexed. â€Å"But, sir, I-â€Å" Ekstrom put a large hand on the man’s shoulder. â€Å"Listen to me carefully. This is a tragic accident, one I deeply regret. Of course I will deal with it appropriately when the time comes. Now, however, is not the time.† â€Å"You want me to hide his body?† Ekstrom’s cold Nordic eyes bore down. â€Å"Think about it. We could tell everyone, but what would that accomplish? We’re about an hour off from this press conference. Announcing that we’ve had a fatal accident would overshadow the discovery and have a devastating effect on morale. Dr. Ming made a careless mistake; I have no intention of making NASA pay for it. These civilian scientists have taken enough of the spotlight without my letting one of their slipshod errors cast a shadow over our public moment of glory. Dr. Ming’s accident remains a secret until after the press conference. Do you understand?† The man nodded, pale. â€Å"I’ll stow his body.† 59 Michael Tolland had been at sea enough times to know the ocean took victims without remorse or hesitation. As he lay in exhaustion on the expansive sheet of ice, he could just make out the ghostly outline of the towering Milne Ice Shelf receding in the distance. He knew the powerful Arctic current flowing off the Elizabethan Islands spiraled in an enormous loop around the polar ice cap and would eventually skirt land in northern Russia. Not that it mattered. That would be months from now. We’ve got maybe thirty minutes†¦ forty-five at the most. Without the protective insulation of their gel-filled suits, Tolland knew they would be dead already. Thankfully, the Mark IXs had kept them dry-the most critical aspect of surviving cold weather. The thermal gel around their bodies had not only cushioned their fall, but it was now helping their bodies retain what little heat they had left. Soon hypothermia would set in. It would start with a vague numbness in limbs as the blood retreated to the body’s core to protect the critical internal organs. Delirious hallucinations would come next, as the pulse and respiration slowed, cheating the brain of oxygen. Then, the body would make a final effort to conserve its remaining heat by shutting down all operations except the heart and respiration. Unconsciousness would follow. In the end, heart and respiration centers in the brain would stop functioning altogether. Tolland turned his gaze toward Rachel, wishing he could do something to save her. The numbness spreading through Rachel Sexton’s body was less painful than she would have imagined. Almost a welcome anesthetic. Nature’s morphine. She had lost her goggles in the collapse, and she could barely open her eyes against the cold. She could see Tolland and Corky on the ice nearby. Tolland was looking at her, eyes filled with regret. Corky was moving but obviously in pain. His right cheekbone was smashed and bloody. Rachel’s body trembled wildly as her mind searched for answers. Who? Why? Her thoughts were muddled by a growing heaviness inside her. Nothing was making sense. She felt like her body was slowly shutting down, lulled by an invisible force pulling her to sleep. She fought it. A fiery anger ignited within her now, and she tried to fan the flames. They tried to kill us! She peered out at the threatening sea and sensed their attackers had succeeded. We’re already dead. Even now, knowing she would probably not live to learn the whole truth about the deadly game being played out on the Milne Ice Shelf, Rachel suspected she already knew who to blame. Administrator Ekstrom had the most to gain. He was the one who sent them out on the ice. He had ties to the Pentagon and Special Ops. But what did Ekstrom have to gain by inserting the meteorite beneath the ice? What did anyone have to gain? Rachel flashed on Zach Herney, wondering if the President was a coconspirator or an unknowing pawn? Herney knows nothing. He’s innocent. The President obviously had been duped by NASA. Now Herney was only about an hour away from making NASA’s announcement. And he would do so armed with a video documentary containing endorsements from four civilian scientists. Four dead civilian scientists. Rachel could do nothing to stop the press conference now, but she vowed that whoever was responsible for this attack would not get away with it. Summoning her strength, Rachel tried to sit up. Her limbs felt like granite, all her joints screaming in pain as she bent her legs and arms. Slowly, she pulled herself to her knees, steadying herself on the flat ice. Her head spun. All around her the ocean churned. Tolland lay nearby, gazing up at her with inquisitive eyes. Rachel sensed he probably thought she was kneeling in prayer. She was not, of course, although prayer probably had as good a chance of saving them as what she was about to attempt. Rachel’s right hand fumbled across her waist and found the ice ax still bungeed to her belt. Her stiff fingers gripped the handle. She inverted the ax, positioning it like an upside down T. Then, with all her energy, she drove the butt downward into the ice. Thud. Again. Thud. The blood felt like cold molasses in her veins. Thud. Tolland looked on in obvious confusion. Rachel drove the ax down again. Thud. Tolland tried to lift himself onto his elbow. â€Å"Ra†¦ chel?† She did not answer. She needed all her energy. Thud. Thud. â€Å"I don’t think†¦,† Tolland said, â€Å"this far north†¦ that the SAA†¦ could hear†¦ â€Å" Rachel turned, surprised. She had forgotten Tolland was an oceanographer and might have some idea what she was up to. Right idea†¦ but I’m not calling the SAA. She kept pounding. The SAA stood for a Suboceanic Acoustic Array, a relic of the Cold War now used by oceanographers worldwide to listen for whales. Because underwater sounds carried for hundreds of miles, the SAA network of fifty-nine underwater microphones around the world could listen to a surprisingly large percentage of the planet’s oceans. Unfortunately, this remote section of the Arctic was not part of that percentage, but Rachel knew there were others out there listening to the ocean floor-others that few on earth knew existed. She kept pounding. Her message was simple and clear. THUD. THUD. THUD. THUD†¦ THUD†¦ THUD†¦ THUD. THUD. THUD. Rachel had no delusions that her actions would save their lives; she could already feel a frosty tightness gripping her body. She doubted she had a half hour of life left in her. Rescue was beyond the realm of possibility now. But this was not about rescue. How to cite Deception Point Page 52, Essay examples

Marketing Research in Cole’s Supermarket Product †Free Samples

Question: Discuss about the Marketing Research in Coles Supermarket Product. Answer: Coles Finest Coffee Capsules Nespresso Marketing Plan The brand of Coles Finest present its product Coffee Capsules. Australian people are very fond of coffee. So Coles introduce its new brand product which is a coffee capsules. Coles is the supermarket and store in Australia. To the nations economy company is contributing expressively. As per the research the company has picked up shares of the supermarket more than 30 percent in Australia. The companys product are basically related to grocery, daily use products, meat, deli, bake house, chocolates, milk products, fat burn products, liquor, baby food etc. Cole has the low price and good quality strategy which attracts more customers and they force to buy their needy things from the cols store. This supermarket also provide the fresh and healthy products to the customers. Present report ofmarketing research of Coles shows that this company are focusing more on the liquor, food and fuel consumers. The promotion strategy of this company are also good they are promoting their products via social sites, newspaper, internet, and television. They select the crowded area of the city so that they can easily promote their products and people can easily about the products of Coles. For the establishment in supermarket of city the company made some strategies. Which we will discuss further here. Marketing strategy of Nescafe espresso coffee. This is a drink product of Coles with a different variety of epicurean foods. This food product promoted as good quality product but bit expensive and also known as branded products (Gans and King, 2004). Coles also providing diversity in its products so customers can easily buy their different category products as such food, grocery, liquor, clothing at same place so that they dont need to go buy this things to different- different stores. Market targeting and positioning of Coffee Capsules Nespresso: Being an excellent brand of Coles in the food, the promoting Strategy of Coles concentrates on the higher section of its individual customers. The biggest question was in front of while establishing market in the city that which is the target market for this exclusive food brand? Coles has very less competitors in the Australia market, and this was a very good opportunity for Coles to penetrate easily in Australia market and establish their product in this market. According to planned strategy they targeted the voluptuousness segment of market to identify that which would be most suitable and preferable target audience for it (Gans King., 2004). The only challenge in front of Coles in Australia market was Woolworth. There are increasing demand in market of Australia people are very fond of good quality of food there. So to give competition to Woolworth brand they follow their own Strategy that customers is first priority for them and according to the demand and feedback of customers they made some changes in the Coles brand Super finest , and after the survey they found the places where the accessibility of people are more and they started a policy of selling the product to their own supermarket Approaching of marketing mix strategy by Coles The mix marketing strategy of Coles in super market chain is the create trust and make some good, trust worthy customers. Marketing mix strategy of the Coles brand follows the 4ps rule. Which is: Product of Coles Brand Pricing strategy of Coffee Capsules Nespresso Promotional strategy Coffee Capsules Nespresso Place or Location Product of Coles or Branding of Coles: Coles supermarket offer many variety of products as such baby food, liquor, grocery etc. Coles has also its private branding label products as such Coles Smart Buy, Coles Finest, Coles Green Choice, Coles Organic, Coles Simply Less, Coles Simply Gluten Free, and Mix Clothing. Every product of Coles has unique quality which is famous in all supermarkets in city. Pricing strategy of Coffee Capsules Nespresso: These coffee beans are in form of capsules which are easy to intake. As discusses about the strategies of Coles they made some changes in pricing, schemes, and offers so that middle class people will not hesitate to buy this. After the survey we found that this Coles product was in demand .After that Coles becomes a largest Selling supermarket brand in Australia this effect was because of its pricing strategy (Kumar, (2008). In production process of Coles they used innovative technologies. Promotional Strategy of Coffee Capsules Nespresso: the promotion strategy as such magazines, newspaper, televisions, by use of mouth, social sites, and internet. In this they were able to know that what product are in more demand by the customers. They also provide some kind schemes and offers on the specials occasions to attract their customers more Place or Location: As per the initial strategy of Coles they were focusing only on luxury segments which can only affordable by the rich class people. After this they made some changes in their strategy they started expanding their business in different places of city so that people can buy easily Coles product to nearby Coles supermarket. And the result of this strategy was very effective. Marketing Objectives of Coles Finest Product Coffee Capsules Nespresso: Analysis some of the objective for Cole super market is increasing the revenue, building the customer trust, increasing the customer base, and the competitive advantage. Increasing revenue: The core of Coles business objective is increasing sales. In the first year of establishment its sales to more than $150,000. And then management said that it will increase by 50% in second year and 40% in third year. After its operation in second year company would have increase their super market or stores in varies places of city for good selling. This company faces tough competition in some its brands from mass merchandise and restaurants. Coles strategy has more focused on those customers who are more interested in one step shopping. Increasing the base of customers and traffic: To attain customer base most of organizations work very hard. The marketing research of Coles supermarket tells that the total revenue of Coles supermarket is $33.00 billion in 2016 and the managing director is John Durkan. The strategic location of company is situated in high crowded area of city or town. The main target of these strategy is to focus cultural habits of the people. Also they concentrate on the variety of the product as well quality. Researching about costumers to know the potential of the customers. It was also the researching strategy of Coles Brand. What the customer want from brand and what kind of changes they want in the Coles brand? And what kind of offers the competitors are offering to their customers? Know the feedbacks of customers regarding the product price, quality, and quantity. So the organization can improve or change some element in their brand products according to the customer demand. For the good marketing strategy always customer should be the first priority for every organization. The role of the market research planning: In an organization mission, objectives and goals are the one of the main contribution. This marketing plan and strategies will help to organization to achieve the targets and revenue. This marketing plan and strategies will also assist Coles chain of supermarket to achieve their objectives, more investment in the organization, and expansion of stores or supermarkets in the city. In addition, the marketing plan of company make the special relations with their each customers and workers. And company also reward the workers for their work time to time, in this way workers will be more responsible, sincere towards their work. It was found that on the development of Coles super market the external environment is the main factor (Kumar, 2008). As discussed that Coles supermarket is an Australian supermarket. This Brand is founded by George Coles in 1914 in Collingwood, Melbourne city. It has over 100,000 employees. There are many brands of Coles including clothing, food, liquor, toys, baby products etc. We discussed here about the Marketing Research on Coles Finest Nespresso Coffee Capsules. These the private label brand product of Coles super market. The strategy was using by the Coles was very effective and also help to established a good position the Australia market. The principles of Coles using or accepting the new technologies were very helpful to marinating the store and the data as well. In this order Coles keep a good affection one to each other whether it is individuals, business owners, husband and wife, volunteers this will help to make some good relations. This concept of Coles makes its the most selling product supermarket in Australia. References: Gans, J. S., King, S. P. (2004). Supermarkets and shopper dockets: The Australian experience. Australian Economic Review, 37(3), 311-316. Kumar, S. (2008). A study of the supermarket industry and its growing logistics capabilities. International Journal of Retail Distribution Management, 36(3), 192-211.

Characteristics of Metaphysical Poetry Flashcard

Characteristics of Metaphysical Poetry

Theory As Framework For Research Example

Theory As Framework For Research Example Theory As Framework For Research – Coursework Example Nursing Theory as Framework for Research It is unimaginable to think of research with no theory and concept in its framework. The conceptual framework consists of concepts that are sequentially designed. On the other hand, a theoretical framework offers a structure that serves as a reference basis for definitions of concepts, observations, interpretations, research design and generalization. Most of the studies published in the past 15 years are more conceptualized within nursing theories and concepts. However, some of the studies that center on comparison or of historical aspects of nursing lack theoretical frameworks. One such study is that of Bond et al. (2010) that offers a descriptive analysis of research articles published five years ago. Though this study seeks to determine the studies that use a theoretical framework and those that don’t, it lacks a theoretical framework itself. This study identified whether nursing researchers employed theory in their research and the kind of theory employed in the studies. A research study that lacks a theoretical framework lacks organization. McEwen and Wills (2014) denote that this is because theoretical structure of a study directs the researcher in interpreting the information obtained. This, therefore, implies that Bond et al. (2010) lacks a connection with the existing knowledge. Since the study lacks a theoretical and conceptual framework, the researchers cannot address theoretical assumptions. This implies that the study does not seek to respond to â€Å"how† and â€Å"why† (McEwen and Wills, 2014). Therefore, there is no intellectual transition that comes from recounting a phenomenon observed to take a broad view on numerous aspects of the phenomenon.ReferencesBond,  E.  A., Eshah,  N.  F., Bani-kahled,  M.  B., Hamad,  A.  O., & Hashneh,  S.  H. (2010). Who uses nursing theory? A univariate descriptive analysis of five years’ research articles. Scandinavian Jou rnal of Caring Sciences, 25(2), 405-409. doi:10.1080/13562517.2010.507308McEwen, M., & Wills, E. (2014). Theoretical basis for nursing (4th ed.). Philadelphia, PA: Wolters Kluwer/Lippincott Williams & Wilkins

Womens Rights Essay Example | Topics and Well Written Essays - 1000 words

Womens Rights - Essay Example Of what use is it to be an equal to someone with whom we consider from nigh Puritanical viewpoints as someone less able than us I believe that the true emancipation of woman is only achieved by acceptance of the fact that between her and man, there must exist an acceptance of the other's worth and an openness to the fact that one needs the other to be whole and free. The Bible has often been used to benefit the cause of men who wished to maintain the 'status quo' they had created for so long. Interpretation is leans on the idea that women were created to serve as servants to man. She is the caretaker of the home, the bearer of children and nothing more. It is against this idea that women's emancipation movement has long fought against. We have struggled to show that there are more to women than this 'archetype' man has Set and in our efforts to disprove their claim, we have failed to see that the Biblically, a woman's role is not just as a servant but also as an equal and companion from the start. A useful anecdote comes to mind where an argument is made for women as equals: God takes her from man's side, not above him to be his superior, not from his feet to be his servant, but from his side to be his equal - a partner with whom he husbands the beauty of the Garden of Eden. In our efforts to defy the conventions to which we have been shackled, we have overlooked this one key point and have thus upset the balance of nature in our efforts to prove that we are not inferior, but are in fact, the more superior gender. Consider the price of our effort to prove our worth. Goldman describes that for today's modern woman to achieve a level of equality with man, she needs to exert all her effort to the point of exhaustion and she closes herself off to anything else that might hinder her from achieving this objective. The modern woman denies herself her natural need to nurture and care by taking on aspects, heretofore considered man's dominion. She becomes driven by an ambition so total that she becomes cold and calculating that she denies herself the most vital right of loving and being loved.Even Elisabeth Cady Stanton, one of the great leaders of the women's emancipation movement and who had so shocked the world with her arguments in "Home Life" a speech she made on marriage and divorce: "from a woman's standpoint, I see that marriage as an indissoluble tie is slavery for women, because law, religion, and public sentiment all combine under this relation, whatever it may be and there is no other huma n slavery that knows such depths of dedregation [sic] as a wife chained to a man whom she neither loves nor respects". Even in that statement it is acknowledge that it is no bad thing for a woman to have someone whom she loves and respects. The view that men are to be looked on as 'oppressors', a view unfortunately held by some of the more radical activists for the women's right s movement, reflects a sorry state of affairs as these women deprive themselves of their true freedom. The fact that they look upon women who have abdicated this view by virtue of their having married as

Written Evaluation of a Patient Education Tool for an adult with an Essay

Written Evaluation of a Patient Education Tool for an adult with an acute or chronic alteration in health status - Essay Example There are, however, many applicable tools for patient education and the characteristics of each tool together with its advantages and disadvantages and the nature of the target patient or patient population are instrumental in determining suitability of a patient education tool. A patient’s age or literacy level, for example, determines effectiveness of a tool towards awareness creation. The aim of this paper is to evaluate a handout used for patient education for an adult with asthma. Introduction of the tool: Handout A hand out refers to a written material, in a print format, which is offered to an audience free of charge. It aims at communicating purposeful information to the audience and is therefore audience specific. It is a commonly applied tool in patient education and is distributed at strategic points in health care facilities. Handouts are majorly intended to create awareness, among patients, on preventive and management strategies for eliminating diseases or managi ng their impacts and the management aspect is very instrumental to adult patients with chronic diseases because their conditions requires effective, and for efficiency, self-reliant managerial approaches. The document, ‘Asthma’s impacts on the nation: Data from the CDC national asthma control program,’ is an example of handout that facilitates awareness on asthma, a chronic disease. The handout is authored by the Centers for Disease Control and Prevention, a national agency in the department of health in the USA. It is available in the internet but can easily be accessed in print form and disseminated to target audience such as attendants to a health care’s department of chronic diseases or in consultation rooms for asthma patients (IHS, n.d.; Centers for Disease Control and Prevention, n.d.). The tool’s design incorporates graphics with colors and pictures that facilitate its effectiveness by drawing and retaining audience’s attention. It fu rther identifies major points by isolating them in side boxes and using numerical and imagery representations to distinguish them. The handout also represents information in summarized point forms and this identifies clarity towards effective communication of the intended message. It is also relatively brief and is organized into headings. While it’s short length avoids monotony and therefore allows for audience concentration in reading the entire document, organization of information by titles that are further printed in bold identifies the tool’s content and therefore facilitate the intended educational objective for each section. The handout’s level of precision also identifies its efficiency because the bulleted points are conspicuous. The tool’s content defines asthma, and identifies symptoms, known causes, and its significance in the society. It further explores strategies for preventing and managing asthmatic conditions and risk factors. The handou t further explores the scope of asthma in the society by examining level of awareness and active participation in management initiatives among children and adults (Centers for Disease Control and Prevention, n.d.). Intended Audience The tool is appropriate for the adult population that is literate and is rational. Even though it is specific on a type of disease, asthma, the handout is appropriate for the entire literate population because of its significance to both those who are suffering from the chronic disease, and those who are affected by the disease. The affected population includes family members of those who suffer from this disorder and they may derive sufficient knowledge for helping asthma patients to manage their conditions effectively. The same significance applies to friends and even the society and allows for assistance

Is empowerment a valuable tool for increasing efficiency and Essay - 5

Is empowerment a valuable tool for increasing efficiency and effectiveness in todays organisations - Essay Example This research will begin with the statement that there is no denying the fact that most of the organizations use only a minuscule of their employees’ total potential and many times employees feel that their skills and abilities remain underutilized. In order to inculcate efficiency driven organizational attitude, the organizations need to give way to a setup that encourages employees to grow and learn and make an optimal use of their overall potential. It is only in such organizations that a space for innovation, efficiency and effectiveness could be created because the employees’ in such empowerment driven organizations do get a chance to make the best of their abilities and to develop new skills and attitudes that innovation requires Hence, in empowering organizations employees do feel an urge to go beyond their sphere of duty so as to put in an extra effort aimed at meeting the organizational goals. The employees in empowering organizations see their extra effort as an investment rather than being dissatisfied and wait for the highest bidder. In most of the successful organizations, it is the ability to encourage the untapped potential in the employees that enables them to compete in the markets and allows them to successfully retain the experienced and skilled talent. In that context, it is a myth to assume that the learning potential within organizations tends to be innate and once the employees are trained and introduced to their job responsibilities, they will learn new skills and behaviors on their own. That is why an empowering audit allows the organizations to learn about the immediate skill levels and motivation of their employees, and what could be done to inculcate new skills and behaviors. In that sense empowerment is a positive force that has immense relevance in varied processes and opportunities going on and available within organizations. Before understanding the role of empowerment in boosting organizational effectiveness and ef ficiency, it is a must to have an insight into how the organizations disempower employees and what are the significant traits of the disempowering organizations. The disempowering organizations do believe in fixing the blame rather than solving the key issues and problems.

When Is The Best Time To Visit Louisville Tourism Essay

When Is The Best Time To Visit Louisville Tourism Essay When you are planning to visit Louisville, you must know first when is the best time to visit the city in order for you to really enjoy your visit. The Kentucky Derby Festival is just the best time to visit in the city of Louisville. This is a very popular event in the city that is visited by thousands of people. You will experience these exciting programs during the festival. Your visit in Louisville during Kentucky Derby Festival will be going to be a great and unforgettable getaway. There is no reason for you not to experience this festival because this is held annually. http://www.eventhomeleasing.com/kentucky_derby_festival.asp What is the month that will be the best time to visit Louisville? In visiting a certain place, there is always the best time to visit such. If you are going to go to Louisville, you must make it in September, exactly late part of the month. Why? This is the month where the Adam Matthews Balloon Festival was held, known now as the Bluegrass Balloon Festival. There are just so many things to experience and to enjoy in this festival. This festival is being held in the Bowman Field where you will see many colorful big hot air balloons going up on the air. You will be surprised that the hot air balloon flights are participated by different countries from around the world. Aside from that, there is also the Kids Fun Center where you and your children can enjoy. http://www.hotairballoon.com/Bluegrass-Balloon-Festival/ http://www.kyfestivals.com/details.php?id=259 Is it best time to visit Louisville even during ordinary days? Louisville is just one of the beautiful and perfect cities to visit in Kentucky. Even ordinary days, it is still the best time to visit the city because of the many interesting places to go and wonderful things to do here. With so many beautiful sights and activities to try, you will have a wonderful experience in Louisville even you go here during ordinary days. Hopping to different attractions, trying different restaurants, and experiencing some activities are very good things to do in the city. You may also go to Louisville Zoo, The Waterfront Park, and The Park at Middletown to see great sceneries. Whenever your time allows, feel free to visit Louisville even during ordinary days and enjoy the experience the city can provide. http://www.louisville.worldweb.com/SightsAttractions/ Is there a special event in Louisville that can be also the best time to visit Louisville? If you are looking for a special event to be experienced for your tour then going to Louisville is the best option for that. The city of Louisville has one special event known as Kentucky Shakespeare Festival that can be your best time to visit the city. If you are a fan of Shakespeare, then this is really the best time for you to go to the city. This festival is held during summer months at the Central Park of the city. Kentucky Shakespeare Festival presents a range of the works of Shakespeare. You will get to see one of his masterpieces and other works that might still be unfamiliar to you. Visiting this festival will also let you learn more about Shakespeare. This will be definitely a great Louisville tour for you. http://www.louisville.worldweb.com/Events/SpecialEvents/ What are the events in Louisville that are considered the best time to visit the city? In any place, there are always events that can be your best time to visit. In Louisville, you will have so many events that you can visit and partake in such as: Saint James Court Art Show Kentucky State Fair Worldà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s Championship Horse Show Kentucky Shakespeare Festival Beatles Festival Kentucky Derby Festival Each of these events presents wonderful and interesting highlights that you will really enjoy with. It is best to bring your friends with you once you participate in one of the events in Louisville for you to really have an extreme fun. Most of these events are held every year, so you will always have chance to participate in a certain event in Louisville. http://www.louisville.worldweb.com/Events/AllEvents/ Can it be a best time to visit Louisville during the winter season? Visiting a certain place during a certain season can be really exciting and fun, especially when you have a family vacation. A family vacation in Louisville during the winter season is definitely the best time to visit the city for the plenty of things your family can have. A winter camp is just the most exciting to have for a family. Aside from that, you and your kids can also have a wonderful day at the Louisville Zoo and experience seeing many regional animals. There is the Science Center also where all of you will get to experience IMAX Theater. Sledding at the Metro Park is also just the best thing to do to complete your family vacation. http://www.helium.com/items/1460582-things-to-do-in-louisville-ky-during-the-winter When is the best time to visit Louisville for the couples? Planning to have a romantic tour together with your partner? Going to Louisville is the right thing to do for the city has many romantic places where both of you can have the best time ever. Actually, there is no definite month or time for the couples to visit Louisville. Any time you go to this city, you can always have a romantic moment and there are many places where you can find it. Here are the places in the city where both of you will have romantic moments: Palace Theater Louisville Dinner Theater Petrus Nightclub The Bistrol Bar Grill Zà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s Fusion La Quinta Inn Suites Louisville The Seelbach Hilton Louisville http://attractions.uptake.com/kentucky/louisville/romantic/955188465.html http://hotels.uptake.com/kentucky/louisville/526285907.html When it comes to adventure travel, when is the best time to visit Louisville? Are you a thrill seeker and wants to try the wild side of Louisville? Visit the city anytime of the day for you will always find a place where you can have adventurous experience. Thereà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s no specific time to visit Louisville to have an adventure travel. The city has many places that will suite your needs for adventure sports such as: Central Tennessee for hang gliding and wild cave adventures Central Kentucky and Tennessee for skydiving and hot air ballooning There are also other places in Louisville where you can perform all your favorite thrilling sports. http://www.tripcart.com/usa-regions/Central-Kentucky-Tennessee,Adventure-Travel.aspx#Guide||||||Top||||||||

Emily Dickinsons Faith and Daisy Miller by Henry James Essay -- Henry

American writers and poets of the 19th century created literature to criticize and detail the imperfections of society. Emily Dickinson, who retired from contact with the outside world by the age of twenty-three in favor of a life of isolation, can arguably be considered such a poet. Her untitled poem "Faith" can be interpreted as criticism of the masculine-dominated society of her time and supports themes in Henry James's work Daisy Miller: A Study, which also criticizes societal expectations and practices. The first two lines of Dickinson's poem "Faith" read: "‘Faith' is a fine invention/When Men can see-," the capitalization stressing the words "faith," "when," and "men," suggesting that men can be trusted to believe what is right only when their vision is not blinded by things such as the prejudice and societal expectations. Winterbourne, the main character in Henry James's story Daisy Miller: A Study, is a representative of common 19th century masculine-dominated society of the elite, and a product of all the accompanying prejudices. It is therefore that Winterbourne cannot help but find some fault in Miss Daisy Miller, who he meets for the first time during a visit to Vevey and who "talked to Winterbourne as if she had known him a long time. He found it quite pleasant" (330). Before society forces him to find fault with Daisy, his instincts allow him to take pleasure in her company and to see her for who she truly is, simply "a person much disposed towards conversation" (329). However, it is not long before Winterbourne feels a need to place her within the rigid expectations proper to her class and gender. He begins to find her disposition towards conversation and acknowledgment to having a great deal of gentlemen's... ...some Italian" (363) for Winterbourne to recognize his mistake. Like looking through a microscope, the clues of Daisy's innocence are finally brought to light, into focus, and are undeniably evident. Faith failed Mr. Winterbourne, as he was unable to see past what society expected him to see, and it was only through hard facts and evidence-the testimony of the dying girl and the Italian man with whom she spent most of her time-that Mr. Winterbourne could finally accept Daisy as she was, truly a girl disposed to conversation and nothing else. He tells his aunt that Daisy "sent me a message before her death which I didn't understand at the time. But I have understood it since. She would have appreciated one's esteem" (364), meaning that Daisy would have liked to be thought of kindly and not labeled as someone or something she was not, and never gave evidence to being.

Indigenous Peoples Essay

The peak of the globalization is mostly felt when every culture around the world is integrated into a centrally focused ideal that encapsulates each unique cultural set-up practiced around the world. When all these cultures are somehow connected in something that both caters to each need of the various cultures of people and introduces an open understanding and tolerance to all the available sub-cultures within a particular state or nation, there is no question that globalization has taken its effect to its most fundamentally successful level. Such is the case after reading the book A Global History of Indigenous Peoples by Ken S. Coates that, according to some reviews, â€Å"examines the history of the indigenous/tribal peoples of the world and the work spans of the period from the pivotal migrations which saw the peopling of the world, and further examines the processes by which tribal peoples established themselves as separate from surplus-based and more material societies (Barnes and Noble). † The book is also a successful introduction to how the impact of the differing policies of global struggles of cultural domination takes place in the world and how the colonization of these changes has impacted the indigenous cultures. As a form of analysis in the chapter of the book entitled Continuing the Struggle: Indigenous Protests, Legal Agendas, and Aboriginal Internationalism, it would be great to highlight how the impact of globalization made the integration of the different indigenous cultures in some leading countries successful. In this aspect, no country is better to analyze and cite as an example than the great cultural history of the indigenous rights movement in Canada. Moreover, the analysis in this given area should focus both on how the indigenous rights movement in Canada has been integrated into the globalization integration of cultures and to how this degree has been made manifest in the uniqueness of the indigenous rights culture of the particular state. Secondly, an analysis on how this uniqueness has been able to relate to the international scenario of protests and processes that are forming the cultural integration of all the major cultures practiced in our time, is also very important. Degree of the Indigenous rights Movement in Canada When we discuss the indigenous rights movement in Canada, the most immediate things we can think about and can connect to the book of Ken S. Coates are the aboriginal nature of Canadians to value the basic human right of living, the practice of democracy in their lifestyle and the value of the self-respect and integrity among their people. In the first indigenous rights movement, the main concern is essentially concentrated on the discrimination shown by the non-indigenous people to the basic rights of living of the indigenous ones. This is mostly felt by the Canadians in the aspect of their housing plans and the way they construct and develop the indigenous livelihood and community. With this problem, the degree of the indigenous rights movement in Canada is in a level so widespread, that it has already caught the attention of the United Nations. In this aspect alone, it could be said that the indigenous rights movement in Canada has been made unique because of its unrelenting value for the preservation of the rights of indigenous living. The second indigenous rights movement that is unique to Canadians is mostly concerned with the practice of democracy in the lifestyle of the indigenous people. The Amnesty International Canada article report laying out the legislative proposals for the respect of the rights of the Indigenous rights of Canadians is one of the great examples on how this movement is unique to the Canadians living an indigenous lifestyle. (Amnesty International Website) The third indigenous rights movement that has created a certain level of high degree of respect and practice among the indigenous Canada is the respect for the rights of women and the condemning of any type of human abuse. This indigenous rights movement is one of those unique Canadian struggles that have been recognized so greatly by the world, the U. N. even made sure that these new requests by the indigenous people would become part of the new legislation addressing indigenous rights across the globe. Connection to broader international protests and processes In a great general approach, it would be safe to say that these unique indigenous rights movement have been so great and effective in attempting to universalize all the other international protests on human rights, that many of the breakthrough movements across the world have already used these ideas as an ideal platform for all future proposals of addressing indigenous rights. One of the many examples we can cite for this connection is the creation of the Indigenous people’s legislation concerning the ratification of ILO Convention 169 (the Indigenous and Tribal peoples) of the United Nations. This, along with the many global movements in addressing the global challenge of integrating indigenous cultures across the globe, is a significant international political process that, among many other things, gives light to the many demands of universalizing the indigenous rights of people in different nations. Secondly, it would also be great to highlight that many of the legislation found in the proposals advancing the rights of ownership, the respect for the rights of women and the anti-discrimination act of Canadian indigenous communities have also become great tools in understanding the great resolution of the differing conflicts between the different religions globally that have been caused by the great misunderstanding of cultures. These are the clear international process that have been caused by the Canadian indigenous rights movement.

EGYPTIAN ENVIRONM essays

MESOPOTAMIAN/EGYPTIAN ENVIRONM essays This paper is about the comparison of two separate ways of looking at nature and mans relationship with nature, the Mesopotamian and Egyptian version alongside the Hebrew and Christian version. We will first examine the backgrounds of these three cultures, then we will try to judge the whys and wherefores of the differences between cultures. Egyptian culture and religion were dominated by the Nile. The river was the springboard of life for the civilization, but unlike certain other rivers (as we will see in the next section) the Nile was quite predictable, flooding at regular times. This allowed the mighty river to be used by rulers as an example of their power, overreaching its banks only at their explicit command. Civilization in the West declares, As divine incarnation, the king was obliged above all to care for his people. It was he who ensured the annual flooding of the Nile, which brought water to the parched land. This bit of trickery allowed transmutation of the rivers power into one all powerful person, yet despite all his incantations the Nile (or basically nature itself to these people) was still ruler over all. The Egyptians had many gods of the river, which they regularly appeased with offerings of agricultural produce. Egyptians attitude toward nature and the river may be seen in this fol lowing passage from The Book of the Dead (circa 16th century B.C.) I have not mistreated cattle... I have not cut down on the food in the temples... I have not damaged the bread of the gods... I have not snared the birds of the gods. These excerpts from this prayer emphasizes the Egyptians belief that agriculture was basically the gods property, and that they were merely the caretakers of this property. Mesopotamian beliefs are even more interesting than Egyptian. The Tigris and Euphrates rivers which they were located between are very much unlike the ped...

A Brief History of the Pledge of Allegiance

A Brief History of the Pledge of Allegiance The U.S. Pledge of Allegiance to the Flag was written in 1892 by then 37-year-old minister Francis Bellamy. The original version of Bellamy’s pledge read, â€Å"I pledge allegiance to my Flag and the Republic, for which it stands,- one nation, indivisible- with liberty and justice for all.† By not specifying to which flag or which republic allegiance was being pledged, Bellamy suggested that his pledge could be used by any country, as well as the United States. Bellamy wrote his pledge for inclusion in the Boston-published Youths Companion magazine – â€Å"The Best of American Life in Fiction Fact and Comment.† The pledge was also printed on leaflets and sent to schools throughout the United States at the time. The first recorded organized recital of the original Pledge of Allegiance took place on Oct. 12, 1892, when some 12 million American school children recited it to commemorate the 400-year anniversary of the voyage of Christopher Columbus. Despite its widespread public acceptance at the time, important changes to the Pledge of Allegiance as written by Bellamy were on the way. Change In Consideration of Immigrants By the early 1920s, the first National Flag Conference (source of the U.S. Flag Code), the American Legion, and the Daughters of the American Revolution all recommended changes to the Pledge of Allegiance intended to clarify its meaning when recited by immigrants. These changes addressed concerns that since the pledge as then written failed to mention the flag of any specific country, immigrants to the United States might feel that they were pledging allegiance to their native country, rather than the U.S., when reciting the Pledge. So in 1923, the pronoun â€Å"my† was dropped from the pledge and the phrase â€Å"the Flag† was added, resulting in, â€Å"I pledge allegiance to the Flag and Republic, for which it stands,- one nation, indivisible- with liberty and justice for all.† A year later, the National Flag Conference, in order to completely clarify issue, added the words â€Å"of America,† resulting in, â€Å"I pledge allegiance to the Flag of the United States of America and to the Republic for which it stands,- one nation, indivisible- with liberty and justice for all.† Change in Consideration of God In 1954, the Pledge of Allegiance underwent its most controversial change to date. With the threat of Communism looming, President Dwight Eisenhower pressed Congress to add the words â€Å"under God† to the pledge.   In advocating for the change, Eisenhower declared it would â€Å"reaffirm the transcendence of religious faith in America’s heritage and future† and â€Å"strengthen those spiritual weapons which forever will be our country’s most powerful resource in peace and war.† On June 14, 1954, in a Joint Resolution amending a section of the Flag Code, Congress created the Pledge of Allegiance recited by most Americans today: â€Å"I pledge allegiance to the flag of the United States of America, and to the republic for which it stands, one nation under God, indivisible, with liberty and justice for all.† What About Church and State? Over the decades since 1954, there have been legal challenges to the constitutionality of the inclusion of â€Å"under God† in the pledge. Most notably, in 2004, when an avowed atheist sued the Elk Grove (California) Unified School District claiming that its pledge recital requirement violated his daughter’s rights under the First Amendment’s Establishment and Free Exercise Clauses. In deciding the case of Elk Grove Unified School District v. Newdow, the U.S.  Supreme Court failed to rule on the question of the words â€Å"under God† violating the First Amendment. Instead, the Court ruled that the plaintiff, Mr. Newdow, did not have legal standing to file the suit because he lacked sufficient custody of his daughter. However, Chief Justice William Rehnquist and Justices Sandra Day O’Connor and Clarence Thomas wrote separate opinions on the case, stating that requiring teachers to lead the Pledge was constitutional. In 2010, two federal appeals courts ruled in a similar challenge that â€Å"the Pledge of Allegiance does not violate the Establishment Clause because Congress’ ostensible and predominant purpose was to inspire patriotism† and â€Å"both the choice to engage in the recitation of the Pledge and the choice not to do so are entirely voluntary.†Ã‚   Pledge of Allegiance Timeline September 18, 1892: Francis Bellamy’s pledge is published in â€Å"The Youths Companion† magazine to celebrate the 400th anniversary of the discovery of America. October 12, 1892: The pledge is first recited in American schools.  Ã‚   1923: The original wording â€Å"my Flag† is replaced by â€Å"the flag of the United States of America.† 1942: The pledge is officially recognized by the U.S. government. 1943: The U.S. Supreme Court rules that requiring a person to say the pledge is a violation of the First and Fourteenth Amendments to the Constitution.   June 14, 1954: At the request of President Dwight D. Eisenhower, Congress adds â€Å"under God† to the pledge. 1998: Atheist Michael Newdow files suit against the school board of Broward County, Florida to get the phrase under God removed from the pledge. The suit is dismissed. 2000: Newdow files a lawsuit against Elk Grove Unified School District in California arguing that forcing students to listen to the words under God† is a violation of the First Amendment. The case reaches the Supreme Court in 2004, where it is dismissed. 2005: Joined by parents in the Sacramento, California, area, Newdow files a new lawsuit seeking to have the phrase under God from the Pledge of Allegiance. In 2010, the 9th Circuit US Court of Appeals denies Newdow’s appeal finding that the pledge does not represent a government endorsement of religion, as prohibited by the Constitution. May 9, 2014: The Massachusetts Supreme Court rules that because reciting the Pledge of Allegiance is a patriotic, rather than a religious, exercise, saying the words â€Å"under God† does not discriminate against atheists.

Customer Data and Analysis Essay Example | Topics and Well Written Essays - 1250 words

Customer Data and Analysis - Essay Example Indeed it is often referred to as a categorical scale. It is a system of classification and does not place the entity along a continuum. The hardest of the four levels to explain is interval level data. Let's imagine a very real example - teacher evaluations. On a five-point scale, a teacher getting a four is not twice as good as a teacher getting a two, and yet the numbers involved here can be treated differently than the numbers used in the rankings of the ordinal-level examples. Temperature, measured in degrees Fahrenheit, can also be effectively used as an example because forty degrees F is not twice as hot as twenty degrees F. Ratio data. Given the fact that this presentation of the idea of levels of measurement has been progressive, the simplest example to use, especially to highlight the idea of an absolute or meaningful zero, is money. Taking one's wallet out and removing from it a ten-dollar bill, then a second ten reinforces the concept that twenty is twice ten. Following that with showing an empty wallet highlights the real meaning of an absolute zero in a way you will not forget. While you sleep competitors are compiling information on your potential customers. They know their names, addresses, and telephone numbers. They know their professions, birthdays, the goods and stuffs they may be looking to buy in the near future. How do your competitors find out this information They ask, and more importantly they use the information they gather to learn more about these customers - and to establish an individual 'relationship' with them. The marketplace is now demanding this "mass customization" approach. Carol Krol (1999, p.2) claimed that the relationship marketing process has picked up steam because of the fragmentation of media, increasing channels of communication, and consumer choice availability. The sales analysis and reporting system provides the ability to report and analyze sales, rejections, up traffic, staff close-rates, average tickets, and overall performance contributions to the store. Let's take an example of a really national Britain hypermarket Tesco. This company sails one third of all foodstuffs in the country substantially thanks to marketing to individuals! Tesco set close cooperation with University College London. The scientists offered new methods of gathering, checking, collating, review, storage, access, retrieval and update of statistics information of retail sells. Fed every second by Tesco's 12 million Clubcard holders, the Crucible database could in theory generate about 12 billion pieces of data a year if each cardholder bought just 20 items a week. This information is analyzed very attentively. Tesco's customer relationship management system (CRMS) helps managers to

Argument for or against the ramifications of buying products from your Research Paper

Argument for or against the ramifications of buying products from your own country - Research Paper Example In relation towards the activities of the consumers, the purchasing decision of a consumer seems to be influential towards the success of a company’s strategy especially in domestic and foreign markets. In addition, consumer liking regarding foreign and domestic products could be influenced by their utmost trust and faith regarding the products and conception of consumer ‘ethnocentrism’ among others (Torres & Gutierrez, â€Å"The purchase of Foreign Products: The Role of Firm’s country-of-origin reputation, consumer ethnocentrism, animosity and trust†). The idea of globalization represents significant challenges and opportunities especially for the marketers and the consumers. The various modernizations particularly in the trade policies have offered more foreign product options towards the consumers’. In this connection, one of the factors that may affect upon the decision of the consumer in order to buy domestic product that is own country’s product or foreign products is consumer ‘ethnocentrism’ (Ranjbarian & Et. Al., â€Å"Consumer Ethnocentrism and Buying Intentions: An Empirical Analysis of Iranian Consumers†). Consumer ‘ethnocentrism’ signifies the universal liking for the people in order to realize their own group as the centre of the world and is defined also as an attitude that one’s own group is superior compared to others (Riefler, â€Å"Advanced Topics in International Marketing†). From the perspective of ‘ethnocentric’ consumers, purchasing products from foreign countries is not useful for them because it weakens the domestic economy, causes lack of employment and considers being disloyal or non-nationalistic among others. In other words, consumer ‘ethnocentrism’ provides an individual a sense of uniqueness, emotion, a proper understanding and feelings of belongingness among others (Shimp & Sharma, â€Å"Consumer Ethnocentrism: Construction and Validation of the CETSCALE†). In the